In what business is DL Franchising, LLC (Deka Lash) engaged?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
WHEREAS, DL Franchising, LLC d/b/a Deka Lash ("Deka Lash," "we," "us," or "our") offer a franchise program to operate a studio offering eyelash extensions, eyebrow services, skincare, product sales, and other beauty related services ("Franchised Business").
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, DL Franchising, LLC, operates a franchise program that allows franchisees to run a studio providing eyelash extensions, eyebrow services, skincare, product sales, and other beauty-related services. These studios are referred to as "Franchised Businesses."
Specifically, Deka Lash grants franchisees the right to use its established system, which includes specified standards, systems, concepts, identifications, methods, and procedures for the sales and marketing of these services and products. This system also incorporates various trade names, trademarks, and service marks, most notably the "Deka Lash" trademark.
In essence, Deka Lash is in the business of franchising a comprehensive studio concept focused on eyelash extensions and related beauty services, providing franchisees with a structured business model and brand identity to operate their own studios.