Besides the convention fee, what other costs are Deka Lash franchisees responsible for when attending conventions?

According to Deka Lash's 2024 Franchise Disclosure Document, franchisees are required to attend conventions, and while the convention fee covers up to two attendees per ownership group, franchisees are responsible for additional costs. The convention fee is currently $750 per ownership group for up to two attendees. There is an additional charge of $375 per person for any additional attendees. The FDD specifies that franchisees are also responsible for covering expenses for their employees to attend conventions or conferences that Deka Lash hosts. The convention fee may change depending on increases in costs charged by third parties for food and beverage, venue, and production.

Franchisees should be aware that these additional costs for attending conventions can add up quickly, especially if they plan to bring multiple employees. It is important for prospective franchisees to factor in these ongoing expenses when evaluating the overall cost of investing in a Deka Lash franchise. Understanding the potential for increases in the convention fee due to external factors is also crucial for budgeting purposes.

While the FDD specifies that franchisees are responsible for employee expenses, it does not provide a detailed breakdown of what those expenses might include. It is common for franchisees to cover travel, lodging, and meal costs for their employees attending such events. Therefore, a prospective Deka Lash franchisee should inquire with the franchisor about typical employee expenses associated with attending conventions to get a more accurate estimate of the total cost.