What was the average gross revenue for the top 1/3 of Deka Lash studios?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Top 1/3 | Middle 1/3 | Bottom 1/3 | |
|---|---|---|---|
| Number of Studios | 37 | 36 | 36 |
| Average of Gross Revenue | $495,184 | $287,860 | $152,349 |
| Median of Gross Revenue | $458,763 | $278,672 | $162,457 |
| Number of Studios Which | 13 of 37 (35%) | 15 of 36 (42%) | 21 of 36 (58%) |
| Attained or Surpassed Average | |||
| Highest 5 Studio Revenues in Performance Segment | |||
| $ 795,220 | $ 358,241 | $ 226,592 | |
| $ 758,843 | $ 355,627 | $ 223,306 | |
| $ 758,433 | $ 351,747 | $ 219,967 | |
| $ 684,197 | $ 340,792 | $ 219,319 | |
| $ 599,102 | $ 339,459 | $ 219,312 | |
| Lowest 5 Studio Revenues in Performance Segment | |||
| $ 387,910 | $ 252,708 | $ 91,714 | |
| $ 385,286 | $ 240,931 | $ 73,330 | |
| $ 383,126 | $ 235,188 | $ 50,499 | |
| $ 379,655 | $ 233,466 | $ 38,827 | |
| $ 367,617 | $ 229,715 | $ 30,645 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 55–57)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, the average gross revenue for the top 1/3 of studios was $495,184. This data is based on studios that were open and operating for at least 12 months as of December 31, 2023. The top 1/3 segment consisted of 37 studios. It's important to note that this is an average, and individual studio performance can vary significantly.
The FDD also provides additional context regarding gross revenue. It includes all revenue generated from the operation of the franchise, including sales, memberships, prepaid programs, rentals, products, apparel, services, and revenue from deal sites. Gross revenue does not include sales tax, returned merchandise, or isolated sales of furniture or fixtures.
Prospective franchisees should be aware that while some Deka Lash outlets have achieved this level of revenue, there is no guarantee that a new franchisee will achieve similar results. The FDD explicitly states that individual results may differ, and there is no assurance of earning as much. It is advisable to carefully consider all factors, including location, market conditions, and management skills, before investing in a Deka Lash franchise.
The FDD also provides the median gross revenue for the top 1/3 of studios, which was $458,763. The average is generally more susceptible to outliers, while the median is the midpoint of all values. The FDD also indicates that 13 of the 37 studios (35%) in the top 1/3 attained or surpassed the average gross revenue. The highest revenue in the top 1/3 was $795,220, while the lowest was $367,617.