What was Ana O'Brien's role as an intern at Deka Lash?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Ana O'Brien, Branding Coordinator. Ms. O'Brien has served as our Branding and Social Media Coordinator since May 2021. From November 2020 to May 2021, Ms. O'Brien served as our Brand Marketing Intern. Prior to joining us, Ms. O'Brien was the Social Media Manager for two Deka Lash studios in Pittsburgh, PA from 2016 to 2020.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–40)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, Ana O'Brien served as the Brand Marketing Intern from November 2020 to May 2021. Prior to this internship, she worked as the Social Media Manager for two Deka Lash studios in Pittsburgh, PA, from 2016 to 2020. Currently, she holds the position of Branding and Social Media Coordinator, a role she has held since May 2021.
This information is relevant to potential franchisees as it provides insight into the experience and background of the individuals involved in training and support at Deka Lash. Knowing that Ana O'Brien has experience working directly with Deka Lash studios as a Social Media Manager and has progressed through different roles within the company, including an internship, may give franchisees confidence in her understanding of the brand and its marketing needs.
Furthermore, Ana O'Brien is listed as one of the instructors for the initial training program. The FDD states that she has 7 years of experience in the field and 3 years of experience with the franchisor. This suggests that she plays a role in educating new franchisees on branding and social media strategies, which are crucial for attracting and retaining customers. Franchisees may find it beneficial to learn from someone with both corporate and individual studio-level experience within the Deka Lash system.