In the Deka Lash Addendum to Franchise Agreement, what is the condition that requires the execution of this Addendum?

According to the 2024 Deka Lash Franchise Disclosure Document, the execution of the Addendum to the Franchise Agreement is required as a condition to signing the Franchise Agreement(s). Specifically, this addendum concerns the assignment of all listings associated with the Deka Lash franchise to the franchisor. These listings include telephone numbers, email addresses, domain names, social media accounts, Internet listings, websites, and comparable electronic identities used in connection with the Marks or the operation of the Franchised Business.

This means that as a prospective Deka Lash franchisee, you must agree to transfer ownership of all online and telephonic identities related to your Deka Lash franchise to DL Franchising, LLC upon the expiration or termination of the Franchise Agreement. This transfer is not optional but a prerequisite for finalizing the franchise agreement.

This requirement ensures that Deka Lash maintains control over its brand's online presence and customer communications. If a franchisee were to leave the system, Deka Lash can ensure a consistent brand experience by retaining control of these digital assets. A prospective franchisee should consider the implications of relinquishing control over these assets, especially if they have invested time and resources in building an online presence for their franchise.