Under the Deer Solution agreement, what is the franchisee obligated to do within their operating territory?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
n Business within a specified territory. In reliance on the representations made by Franchisee and/or Franchisee's Owners in any submitted application and during the application process, and subject to the terms and conditions of this Agreement, Franchisee's request has been approved by Franchisor, subject to the following terms and conditions:
- (1) During the Term of this Agreement and subject to the rights of Franchisor including, but not limited to, the Reserved Rights, Franchisor grants to Franchisee and Franchisee accepts, the nonexclusive license, right and obligation to develop and operate a Deer Solution Business within the operating territory designated and set forth in Schedule 1 of this Agreement (the "Operating Territory"). If Schedule 1 does not specifically identify and designate an Operating Territory, and/or if Schedule 1 is not signed by Franchisor, the Operating Territory shall be determined by Franchisor in Franchisor's Reasonable Business Judgment;
- (2) The Operating Territory shall be comprised of a Territory and if, at the time of signing this Agreement, Franchisor and Franchisee agree to supplement the size of Franchisee's Operating Territory by adding an Additional Territory or Additional Territories, the Additional Territory or Additional Territories shall be included within the Operating Territory identified in Schedule 1 and shall be quantified in Schedule 2 for purposes of calculating the Initial Franchise Fee and other obligations under this Agreement;
- (3) Franchisee's Administrative Office must be located within the Operating Territory and be approved by Franchisor;
- (4) Franchisee may only operate the Franchised Business within Franchisee's Operating Territory and, without limitation to the foregoing, Franchisee may only offer and sell the Approved Services and Products within Franchisee's Operating Territory from Franchisor designated and authorized Service Vehicles, the System standards designated by Franchisor, and in accordance with the requirements designated by Franchisor in the Operations Manual;
- (5) Except as otherwise provided in this Agreement including, but not limited to, the Reserved Rights and Closed Markets, provided that, at all times, Franchisee is and remains in compliance with the terms of this Agreement, during the Term of this Agreement, Franchisor will not and Franchisor's affiliates will not operate, or grant a franchisee the right to operate a Deer Solution Business using the Licensed Marks and System within Franchisee's Operating Territory, provided that an Operating Territory has been designated and approved by Franchisor in accordance with the terms of this Agreement; and
(6) The foregoing rights granted in this Article 2.A. are subject to and contingent upon each and every, term and condition of this Agreement, the rights of any prior user, and are non-exclusive and subordinate to the Reserved Rights.
2.B. TERM
Unless previously terminated pursuant to the terms of this Agreement, the term of this Agreement will be for a period of seven consecutive years, commencing from the Effective Date (the "Term").
**2.C.
Source: Item 23 — RECEIPTS (FDD pages 55–246)
What This Means (2025 FDD)
According to the 2025 Deer Solution Franchise Disclosure Document, a franchisee has specific obligations within their designated operating territory. Deer Solution grants the franchisee a nonexclusive license, right, and obligation to develop and operate a Deer Solution business within that territory, subject to the franchisor's rights. The franchisee's administrative office must be located within this operating territory and approved by Deer Solution. Franchisees can only offer and sell approved services and products within their operating territory using designated and authorized service vehicles that meet system standards set by Deer Solution.
Deer Solution also stipulates that franchisees must ensure their Deer Solution business is operated within their assigned operating territory, excluding any closed markets. They must operate from an approved administrative office within the territory and exclusively offer, sell, and provide approved services and products according to Deer Solution's standards. These services and products must be provided through employees or owners who have completed the required training programs to Deer Solution's satisfaction. Franchisees are required to exclusively use, maintain, and stock the system supplies in quantities specified by Deer Solution, purchasing these supplies only from approved vendors.
Furthermore, the franchisee's marketing efforts must be directed towards their operating territory. Franchisees cannot engage in media distribution to customers or potential customers outside of their territory unless it is a joint distribution with other Deer Solution businesses through an authorized advertising cooperative, and even then, it requires Deer Solution's written approval. This ensures that marketing efforts are focused and do not encroach on other franchisees' territories, maintaining a structured and organized approach to market coverage.