What does the term 'Digital Media' encompass in the context of the Deer Solution confidentiality agreement?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
"Digital Media" refers to and means any interactive or static electronic document, application or media that is connected to and/or in a network of computers, servers and/or other devices linked by communications software, part of the world wide web (including, but not limited to websites), linked by the internet or part of a web based application, software application, smart phone based application or social media platform including, but not limited to social media platforms and applications such as Facebook, LinkedIn, X, Pinterest, Instagram, SnapChat, and YouTube, and world wide web and internet based directories and local directories that refer, reference, identify, review, promote and/or relate, in any way, to Deer Solution Businesses, the Franchised Business, the Licensed Marks, the System and/or us. Digital Media further includes the System Website, web pages and website subdomains (including those related to, associated with and/or a part of the System Website) associated with and/or related to the Franchised Business and all web pages, blog posts, videos, articles, social media accounts and pages, website directory pages, information, sub-domains and all other media and/or publications relating to the System that is displayed and/or transmitted digitally.
Source: Item 23 — RECEIPTS (FDD pages 55–246)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, 'Digital Media' is defined broadly within the context of the franchise agreement. It includes any interactive or static electronic document, application, or media connected to computer networks, servers, or other devices through communication software. This encompasses anything on the world wide web, including websites, internet-linked applications, software applications, and smartphone-based applications.
Specifically, the definition extends to social media platforms such as Facebook, LinkedIn, X, Pinterest, Instagram, SnapChat, and YouTube. It also includes world wide web and internet-based directories, as well as local directories that reference, identify, review, promote, or relate to a Deer Solution Business. This broad definition ensures that any online presence or digital marketing effort associated with the franchise falls under the agreement's scope.
Furthermore, 'Digital Media' includes the Deer Solution Business website, its web pages, and website subdomains, especially those related to the Deer Solution Business Franchise System. This covers all web pages, blog posts, videos, articles, information, sub-domains, and other media or publications relating to the franchise system that are displayed or transmitted digitally. This comprehensive definition highlights the importance of managing and protecting the brand's digital footprint and ensures franchisees understand their obligations regarding online activities related to their Deer Solution business.