What is the required amount for start-up marketing for a Deer Solution franchise?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
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Note 10: Start-Up Marketing Expense – You must spend a minimum of $15,000 prior to and during the initial three month period following the opening of your Deer Solution Business. The start-up marketing expense is in addition to your local marketing requirement and does not count towards satisfaction of your annual local marketing requirement. At least $10,000 of the start-up marketing expense must be paid to our affiliate, R3volution Brands Inc., to conduct the start-up online marketing on behalf of
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 20–23)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, franchisees must spend a minimum of $15,000 on start-up marketing prior to and during the initial three-month period after opening their Deer Solution business. This expenditure is in addition to any local marketing requirements and cannot be used to fulfill the annual local marketing obligations.
Notably, at least $10,000 of this $15,000 must be paid to Deer Solution's affiliate, R3volution Brands Inc., for online marketing services conducted on behalf of the franchised business. This means that while the total required spend is fixed, a significant portion is earmarked for a specific vendor chosen by the franchisor, potentially limiting the franchisee's control over those marketing dollars.
This start-up marketing expense is listed in Item 7, which details the estimated initial investment for a single territory Deer Solution franchise. The table in Item 7 specifies that the $15,000 is to be paid 'as arranged' and 'as incurred' to 'Us, affiliates, approved suppliers'. This indicates that the franchisee will need to coordinate with Deer Solution and its affiliates to manage these marketing expenditures during the initial launch phase.