Can Deer Solution reject a franchisee's advertising materials?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
all times, immediately notify Franchisor in writing of any of the following concerning Franchisee, and/or the Franchised Business: (a) any cause of action, claim, lawsuit,
proceeding, and investigation; (b) issuance of any order, writ, injunction, award, and/or decree by any court, agency, or other governmental entity; and (c) any notice of violation of any law, ordinance, code, permit, or regulation.
- (5) Franchisee shall, at all times, ensure that all advertising and promotion of the Franchised Business by Franchisee is completely factual and, conforms to the highest standards of ethical advertising, and is in conformity with Franchisor's standards and specifications. Franchisee shall refrain from any business practice, advertising practice, or personal conduct that may be injurious to Franchisor, the System, Deer Solution Businesses, and/or the Licensed Marks.
Source: Item 23 — RECEIPTS (FDD pages 55–246)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, Deer Solution has the right to reject any and all advertising relating to the franchised business, the franchisor, the system, Deer Solution businesses, and/or the use of licensed marks. This right is at Deer Solution's sole discretion. Franchisees must ensure that all advertising and promotion of the franchised business is completely factual, conforms to the highest standards of ethical advertising, and is in conformity with Deer Solution's standards and specifications. Franchisees must also refrain from any business practice, advertising practice, or personal conduct that may be injurious to Deer Solution, the system, Deer Solution businesses, and/or the licensed marks.
This means that a prospective Deer Solution franchisee needs to understand that their advertising materials are subject to approval by Deer Solution. If Deer Solution finds the advertising to be unethical, not factual, or not in line with their standards, they can reject it. This could potentially lead to delays in marketing campaigns or require franchisees to revise their materials, incurring additional costs.
Furthermore, if a franchisee participates in an Advertising Cooperative, no marketing materials, plans, or media may be used by the cooperative or its members without the prior written approval of Deer Solution. This extends Deer Solution's control over advertising even within cooperative efforts. Franchisees must submit statements and reports as required by the Advertising Cooperative and approved by Deer Solution, ensuring compliance with the franchisor's standards.
Given these stipulations, it is crucial for prospective franchisees to carefully review Deer Solution's advertising standards and specifications outlined in the operations manual. Understanding these requirements will help franchisees create compliant advertising materials, avoid potential rejections, and maintain a positive relationship with Deer Solution.