What is the purpose for which the Advertising Cooperative fees are collected and expended for Deer Solution?

According to Deer Solution's 2025 Franchise Disclosure Document, the Advertising Cooperative is established for the purpose of administering marketing programs and developing media for use by its members in local or regional marketing efforts. These marketing programs and media development are subject to the franchisor's review and approval. The fees collected by the Advertising Cooperative are specifically used for these advertising and marketing purposes.

Franchisees are required to participate in the Advertising Cooperative if their Deer Solution business or operating territory falls within the cooperative's designated geographic area. Franchisees must make ongoing financial contributions to the Advertising Cooperative, with the amount determined by the cooperative itself. However, these contributions cannot exceed the franchisee's local minimum marketing obligations as outlined in the franchise agreement, and they count toward fulfilling those minimum local marketing obligations.

All marketing materials, plans, and media used by the Advertising Cooperative or its members must receive prior written approval from Deer Solution. This ensures that all advertising efforts align with the brand's overall marketing strategy and standards. Deer Solution also retains the right to modify the rules and regulations governing the Advertising Cooperative, as outlined in the Operations Manual. Deer Solution businesses owned by the franchisor or its affiliates are not required to contribute to the Advertising Cooperative, even if they are located within the cooperative's geographic area.