Who owns the Licensed Marks for Deer Solution?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
Under the terms of the Franchise Agreement, you will be granted a license to use the "Deer Solution" trademark and those other marks that we designate. Our affiliate Cranberry IP, LLC is the owner of the Licensed Marks and has granted to us a license with an initial 20 year term and with automatic renewal thereafter to use the Licensed Marks and to license our franchisees to use the Licensed Marks. We reserve the right to supplement and modify the marks that you may or may not use in connection with the operations of your Deer Solution Business. You may only use the Licensed Marks as authorized by us in writing and under the terms of your Franchise Agreement. You may not use the Licensed Marks in the name of any Corporate Entity that you establish. Although the License Agreement may be terminated as a result of a breach of the License Agreement, in the event of any termination of the License Agreement, our franchisees will continue to maintain the right to use the Marks pursuant to the terms of their Franchise Agreement.
Source: Item 13 — TRADEMARKS (FDD pages 37–39)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, the owner of the licensed marks is Cranberry IP, LLC, an affiliate of Deer Solution. Deer Solution has been granted a license to use these marks for an initial term of 20 years, with automatic renewal thereafter, which allows them to license their franchisees to use the marks as well. Deer Solution retains the right to modify the marks used in connection with the Deer Solution business.
As a franchisee, you are only authorized to use the licensed marks as explicitly permitted in writing by Deer Solution and under the terms outlined in the Franchise Agreement. You are prohibited from using the licensed marks in the name of any corporate entity you establish. Even if the License Agreement between Cranberry IP, LLC and Deer Solution is terminated due to a breach, franchisees retain the right to use the marks as stipulated in their individual Franchise Agreements.
Deer Solution also maintains several principal trademarks registered with the United States Patent and Trademark Office, including the "Deer Solution" mark itself. These registered trademarks are part of the licensed marks and the overall system that franchisees will use in their business operations. Deer Solution is responsible for protecting the franchisee's right to use the licensed marks and defending against claims of infringement or unfair competition, provided the franchisee adheres to the Franchise Agreement, manuals, and Deer Solution's instructions.
If a third party successfully claims superior rights to the licensed marks, Deer Solution will modify or replace the marks. In such a case, Deer Solution's sole obligation is to reimburse the franchisee for direct, out-of-pocket costs incurred in complying with the changes, such as alterations to signage and replacement of marketing materials, provided these costs are properly documented.