What was the net change in the number of company-owned Deer Solution outlets during 2024?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| 2022 | 0 | 2 | +2 | |
| Franchised | 2023 | 2 | 4 | +2 |
| 2024 | 4 | 3 | -1 | |
| 2022 | 1 | 1 | 0 | |
| Company | 2023 | 1 | 1 | 0 |
| Owned | 2024 | 1 | 3 | +2 |
| 2022 | 1 | 3 | +2 | |
| Total Outlets | 2023 | 3 | 5 | +2 |
| 2024 | 5 | 6 | +1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 52–54)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2024 was an increase of two. At the beginning of 2024, Deer Solution had one company-owned outlet. By the end of 2024, the number of company-owned outlets had increased to three.
This increase in company-owned outlets suggests that Deer Solution is expanding its corporate presence, which could be a positive sign for potential franchisees. It demonstrates the franchisor's commitment to the brand and its willingness to invest in its own operations. However, it is important to note that the number of company-owned stores is still relatively small compared to the number of franchised locations.
Prospective franchisees should inquire about Deer Solution's strategy for company-owned stores. Understanding the role these stores play in the overall business model can provide valuable insights. For example, are they used for training, testing new products, or simply generating revenue? The answers to these questions can help franchisees assess the potential impact of company-owned stores on their own businesses.
It's also worth noting that while the number of franchised outlets decreased by one during 2024, the total number of outlets increased by one. This indicates that while one franchisee may have left the system, Deer Solution was still able to grow its overall footprint. This could be seen as a sign of the brand's resilience and its ability to attract new franchisees.