What marketing media does Deer Solution approve for franchisees?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
We will establish, update, and communicate to you our standards for the marketing and promotion of the Franchised Business including, but not limited to, the marketing media that you may use. We will respond to your request respecting the communication of our approval or disapproval of marketing media that may be requested by you for use in the marketing and promotion of the Franchised Business. We maintain full discretion as to the marketing standards and the marketing media may be used in the marketing and promotion of your Deer Solution Business (Franchise Agreement, Article 4.B.);
Generally All advertising, marketing, marketing materials and all marketing mediums used by you in the marketing and promotion of your Deer Solution Business must be pre-approved by us in writing and conform to our standards and specifications. You may only utilize those advertising and marketing materials and mediums that we designate and approve in writing. In our discretion, we may make available to you approved marketing templates comprised of pre-approved ads, ad copy and digital media that you may utilize at your own expense. If you wish to utilize marketing materials and/or marketing mediums that are not currently approved by us in writing, you may submit a written request requesting permission and we will approve or disapprove of your request within 15 days of your submission of the written request and sample marketing materials. We are not required to spend any amount on your behalf on advertising in your operating territory. (Franchise Agreement, Article 9);
You are not authorized to engage in any marketing unless it is pre-approved by us (Franchise Agreement, Article 9.B.), in our discretion. On an on-going annual basis, you must spend not less than $10,000 per Territory per year on the local marketing of your Deer Solution Business to customers located within your Operating Territory and in accordance with our standards and specifications. We, at our option, may require you to pay this amount to us or our affiliate to conduct the local marketing for your Franchised Business. We will review your local marketing programs and notify you if we approve same. We will make available to you and provide you with access, in the form of a source document, to our approved marketing campaigns, media, and messaging that may be used by you. In those instances where we provide you with access to our marketing campaigns, we provide you with the source designs, copy, and design specifications. However, you will incur the direct costs associated with customizing, duplicating, and using such marketing campaigns and in having them printed, distributed and/or placed with media sources. (Franchise Agreement, Article 9);
Digital Media and Website All digital media and marketing must be approved by us.
We will designate for your Operating Territory information about your Deer Solution Business on the www.deersolution.com webpage or such other websites as we may designate for the System. (Franchise Agreement, Article 9);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 29–35)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, all marketing media used by franchisees must be pre-approved in writing by Deer Solution and conform to their standards. Franchisees may only use advertising and marketing materials and mediums that Deer Solution designates and approves in writing. Deer Solution may provide approved marketing templates comprised of pre-approved ads, ad copy, and digital media for franchisees to use at their own expense.
If a franchisee wishes to use marketing materials or mediums not already approved, they must submit a written request, and Deer Solution will approve or disapprove the request within 15 days. Franchisees are not authorized to engage in any marketing unless it is pre-approved by Deer Solution. Franchisees must spend at least $10,000 per Territory per year on local marketing, following Deer Solution's standards. Deer Solution may require franchisees to pay this amount to them or an affiliate to conduct the local marketing.
Deer Solution will provide access to approved marketing campaigns, media, and messaging, including source designs, copy, and design specifications. However, franchisees will bear the costs of customizing, duplicating, and using these marketing campaigns. All digital media and marketing must be approved by Deer Solution. Deer Solution will designate information about the franchisee's Deer Solution Business on the www.deersolution.com webpage or other designated websites.