How many targeted households comprise the Main Line Deer Solution outlet?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
Service Visit | | $2,872,319 | 24,475 | $117.36 | Table 5
| Outlet | Outlet Description |
| Central New Jersey | The Central New Jersey Outlet is located in New Jersey and began operations in May 2022. This Outlet is comprised of approximately 224,405 Targeted Households and qualifies as a multi- territory Outlet comprised of five Territories. |
| Main Line | The Main Line Outlet is located in Pennsylvania and began operations in April 2023. This Outlet is comprised of approximately 124,034 Targeted Households and qualifies as a multi-territory Outlet comprised of three Territories. |
| Lowcountry | The Lowcountry Outlet is located in South Carolina and began operations in May 2023. This Outlet is comprised of approximately 93,104 Targeted Households and qualifies as a multi- territory Outlet comprised of two Territories. The Lowcountry Outlet was transferred to a new franchisee in December 2024 and, prior to that, this Outlet did not spend any amount on local marketing for the Franchised Business. The Outlet did not operate in a way that is representative of the Franchised Business and, as such, we exclude financial performance representations for this Outlet from Item 19. |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 45–52)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, the Main Line outlet, which is located in Pennsylvania and began operations in April 2023, is comprised of approximately 124,034 targeted households. This outlet is considered a multi-territory outlet, encompassing three territories.
For a prospective Deer Solution franchisee, understanding the number of targeted households within a territory is crucial for assessing the potential market size and revenue opportunities. A "Targeted Household" is defined in the FDD as a single-family dwelling occupied by individuals or families with an annual household income of at least $125,000. This demographic focus allows franchisees to concentrate their marketing efforts on households more likely to afford Deer Solution's services.
The FDD provides similar data for other outlets, such as the Central New Jersey outlet (approximately 224,405 targeted households) and the Lowcountry outlet (approximately 93,104 targeted households). However, the financial performance of the Lowcountry outlet is excluded from Item 19 due to its transfer to a new franchisee and lack of local marketing investment prior to the transfer, which made its operation unrepresentative of the franchised business. This highlights the importance of consistent marketing efforts in achieving representative financial performance.
Prospective franchisees should carefully consider the number of targeted households in their desired territory and how this aligns with their business goals and financial projections. They should also inquire about the marketing strategies and support provided by Deer Solution to effectively reach these targeted households and maximize their revenue potential.