What must a Deer Solution franchisee do with their website media and digital media accounts?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
We strictly control how you may or may not use websites and digital media and you must assign all website media and digital media accounts to us. (Franchise Agreement, Articles 3.F. and 9); and
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 29–35)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, franchisees are required to assign all website media and digital media accounts to the franchisor. This requirement gives Deer Solution strict control over how franchisees use websites and digital media for their business.
This means that a prospective franchisee will not own or control their online presence independently. Deer Solution maintains the right to manage and direct all digital marketing efforts. This is a significant point for franchisees who may have preferences for managing their own online marketing or building their own brand identity online.
While Deer Solution identifies and locates the franchisee's business on the corporate website, the franchisee gives up control over their digital media assets. This centralized approach allows Deer Solution to maintain brand consistency and manage online marketing strategies across the franchise system. A franchisee should consider the implications of relinquishing control over their digital presence and how it aligns with their business and marketing philosophies.