When must a Deer Solution franchisee stop using the Know-How?

According to the 2025 Deer Solution Franchise Disclosure Document, a franchisee must immediately cease using the Know-How upon the expiration or termination of the Franchise Agreement for any reason. The Know-How includes Deer Solution's trade secrets and proprietary information related to the development, establishment, marketing, promotion, and operation of the Deer Solution business. This encompasses methods, techniques, specifications, procedures, policies, marketing strategies, and information within the System, including the Operations Manual and Confidential Information.

This requirement is standard in franchising, as the Know-How is proprietary to Deer Solution and essential for maintaining brand consistency and operational standards across all franchise locations. Upon termination or expiration, the franchisee no longer has the right to use Deer Solution's intellectual property to operate a business.

For a prospective Deer Solution franchisee, this means that the value of the franchise is tied to the duration of the agreement. If the agreement is terminated early (either by the franchisee or Deer Solution due to breach of contract), the franchisee loses the right to use the Know-How immediately. This highlights the importance of understanding the terms of the Franchise Agreement and adhering to Deer Solution's standards to avoid termination and the subsequent loss of business operations.