What is a Deer Solution franchisee (Assignor) required to assign to Deer Solution Franchising LLC (Assignee)?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, Assignor is the franchisor of the Deer Solution Business franchise system (the "Deer Solution Business Franchise System");
WHEREAS, Assignor, as franchisee, and Assignee, as franchisor, are parties to a Deer Solution Business Franchise Agreement (the "Franchise Agreement");
WHEREAS, the term "Digital Media" shall refer to and mean "any interactive or static electronic document, application or media that is connected to and/or in a network of computers, servers and/or other devices linked by communications software, part of the world wide web (including, but not limited to websites), linked by the internet or part of a web based application, software application, smart phone based application or social media platform including, but not limited to social media platforms and applications such as Facebook, LinkedIn, X, Pinterest, Instagram, SnapChat, YouTube, and world wide web and internet based directories and local directories that refers, references, identifies, reviews, promotes and/or relates, in any way, to a Deer Solution Business, Deer Solution Businesses, Assignor's Deer Solution Business and/or trademarks associated with the Deer Solution Business Franchise System and/or Assignee. Digital Media further includes the Deer Solution Business website, web pages and website subdomains (including those related to, associated with and/or a part of the Deer Solution Business Franchise System) associated with and/or related to Assignor's Deer Solution Business and all web pages, blog posts, videos, articles, information, sub-domains, and all other media and/or publications relating to the Deer Solution Business Franchise System that is displayed and/or transmitted digitally"; and
WHEREAS, in connection with Assignor's establishment and operation of a Deer Solution Business, Assignor will be utilizing accounts, information, phone numbers and Digital Media subject to strict requirements set forth in the Franchise Agreement.
NOW THEREFORE, Assignor, in exchange for good and valuable consideration provided and paid by Assignee (receipt of which is hereby acknowledged), agrees:
Source: Item 23 — RECEIPTS (FDD pages 55–246)
What This Means (2025 FDD)
According to the 2025 Deer Solution Franchise Disclosure Document, a franchisee (Assignor) will be utilizing accounts, information, phone numbers, and Digital Media subject to strict requirements set forth in the Franchise Agreement. As part of the agreement, the franchisee agrees to assign these items to Deer Solution Franchising LLC (Assignee) in exchange for consideration. The term "Digital Media" refers to any interactive or static electronic document, application, or media connected to a network of computers, servers, or other devices. This includes websites, social media platforms (such as Facebook, LinkedIn, X, Pinterest, Instagram, SnapChat, and YouTube), internet-based directories, and local directories that relate to a Deer Solution Business or its trademarks. Digital Media also encompasses the Deer Solution Business website, web pages, subdomains, blog posts, videos, articles, and other media related to the franchise system.
This requirement means that when a franchisee establishes and operates their Deer Solution business, they must transfer control of all related digital assets to the franchisor. This includes social media accounts, the franchisee's local website or subdomain, and any phone numbers used for the business. This transfer ensures that Deer Solution Franchising LLC maintains control over the brand's online presence and customer communications.
For a prospective franchisee, this condition highlights the importance of understanding the franchisor's control over digital marketing and customer interaction. While the franchisee operates the business, the franchisor retains ownership of key digital assets. This arrangement is common in franchising, as it allows the franchisor to maintain brand consistency and manage online reputation across the entire franchise system. However, it also means that the franchisee's ability to independently market their business online is limited and subject to the franchisor's guidelines.
It is important for potential franchisees to carefully review the Franchise Agreement to fully understand the implications of assigning these digital assets. They should also inquire about the specific requirements and guidelines for using these assets during the term of the franchise agreement. Understanding these details will help franchisees effectively manage their local marketing efforts while adhering to the franchisor's standards.