Does the Deer Solution franchise agreement specify that 'Alternative Channels of Distribution' include online sales?

According to Deer Solution's 2025 Franchise Disclosure Document, the franchise agreement defines 'Alternative Channels of Distribution' to include online sales. Specifically, it refers to retail and wholesale sales outlets operating on the world wide web. This definition directly impacts how Deer Solution may choose to expand its market reach beyond traditional brick-and-mortar establishments.

For a prospective Deer Solution franchisee, this definition means that the franchisor reserves the right to engage in online sales and distribution, potentially competing with individual franchisees. While the franchisee may focus on local, in-person service within their territory, Deer Solution retains the ability to sell its products and services through online platforms, reaching a broader customer base.

This reservation of rights is a common practice in franchising, allowing franchisors to adapt to changing market conditions and leverage different sales channels. However, it's crucial for a potential Deer Solution franchisee to understand the extent to which the franchisor may utilize these alternative channels and how it might affect their own business operations and revenue potential. Franchisees should discuss with Deer Solution how online sales are managed and whether there are any mechanisms in place to mitigate potential conflicts or compensate franchisees for online sales within their territory.