Where in the Deer Solution Franchise Agreement can I find the definition of 'Brand Development Fund'?

According to Deer Solution's 2025 Franchise Disclosure Document, the definition of 'Brand Development Fund' can be found in Article 9.A. of the Franchise Agreement. The document also mentions that the 'Brand Development Fund Contribution Percentage' and the 'Brand Development Fund Fee' are defined and set forth in the same Article 9.A. of the agreement.

This means that as a prospective Deer Solution franchisee, you should carefully review Article 9.A. of the Franchise Agreement to fully understand what the Brand Development Fund is, how it is used, what percentage of your revenue you must contribute, and what specific fees are associated with it. Understanding these definitions is crucial because these funds are used for advertising, marketing, and promoting the Deer Solution brand, which directly impacts your business.

It is important to note that Deer Solution has the discretion to use the Brand Development Fund to benefit any Deer Solution business, including those in a specific region. Franchisees are obligated to contribute to the fund regardless of whether they directly benefit from specific marketing initiatives. Additionally, Deer Solution is not a trustee or fiduciary of the Brand Development Fund, and the funds are not required to be segregated from other company assets.