Why are financial performance representations excluded for the Lowcountry Deer Solution outlet?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
Service Visit | | $2,872,319 | 24,475 | $117.36 | Table 5
| Outlet | Outlet Description |
| Central New Jersey | The Central New Jersey Outlet is located in New Jersey and began operations in May 2022. This Outlet is comprised of approximately 224,405 Targeted Households and qualifies as a multi- territory Outlet comprised of five Territories. |
| Main Line | The Main Line Outlet is located in Pennsylvania and began operations in April 2023. This Outlet is comprised of approximately 124,034 Targeted Households and qualifies as a multi-territory Outlet comprised of three Territories. |
| Lowcountry | The Lowcountry Outlet is located in South Carolina and began operations in May 2023. This Outlet is comprised of approximately 93,104 Targeted Households and qualifies as a multi- territory Outlet comprised of two Territories. The Lowcountry Outlet was transferred to a new franchisee in December 2024 and, prior to that, this Outlet did not spend any amount on local marketing for the Franchised Business. The Outlet did not operate in a way that is representative of the Franchised Business and, as such, we exclude financial performance representations for this Outlet from Item 19. |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 45–52)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, financial performance representations for the Lowcountry outlet are excluded because the outlet's operations were not representative of the franchised business model. Specifically, the Lowcountry Deer Solution outlet, located in South Carolina and comprised of approximately 93,104 Targeted Households across two territories, was transferred to a new franchisee in December 2024. Prior to this transfer, the outlet did not allocate any funds towards local marketing efforts.
Because the Lowcountry Deer Solution outlet did not engage in local marketing before the transfer to a new franchisee, Deer Solution determined that its performance was not indicative of how a typical Deer Solution franchise should operate. This lack of local marketing spend would likely have impacted the outlet's ability to attract and retain customers, potentially skewing financial results.
By excluding the Lowcountry outlet's financial data, Deer Solution aims to provide prospective franchisees with a more accurate and reliable representation of potential financial performance based on outlets that adhere to the franchisor's standards and operational guidelines. This ensures that potential franchisees are not misled by data from an underperforming or atypical outlet.