What expenses are included in 'Disclosed Expenses' for a Deer Solution franchise?

According to Deer Solution's 2025 Franchise Disclosure Document, 'Disclosed Expenses' include specific expenses such as marketing, insurance, credit card processing, rent, supplies, professional services, and utilities and internet. These expenses are a subset of the total operating costs a Deer Solution franchisee will incur.

The FDD provides a breakdown of these 'Disclosed Expenses' for the company-owned outlet during the 2024 calendar year. For example, marketing expenses were reported as $113,138, insurance expenses were $42,780, and credit card processing fees totaled $64,351. Rent amounted to $37,194, supplies cost $21,249, professional services were $4,617, and utilities and internet expenses were $11,668. These figures are based on the performance of the company-owned outlet and are expressed both in dollar amounts and as a percentage of gross sales.

Prospective franchisees should understand that these figures are from a single company-owned location and may not be representative of a typical franchise. The FDD explicitly states that individual results may vary. Additionally, the 'Disclosed Expenses' do not represent all the expenses a franchisee will face. Other costs, such as direct cost of goods sold, direct labor cost, service vehicle cost, and franchise-related fees (royalty, brand development, technology, and sales/support), are accounted for separately. A Deer Solution franchisee needs to consider all these costs when evaluating the potential profitability of the franchise.