What are some examples of facilities considered 'Captive Markets' for a Deer Solution franchise?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
- "Captive Market" refers to and means any and all facilities, venues, and/or institutions with captive audiences or consumers, workers, members and/or participants.
Without limitation to the foregoing, the term Captive Market shall further refer to and include, among other things: airports, transportation stations, factories, government facilities, military bases, hospitals, amusement parks, recreational parks and facilities, schools, colleges, malls, and limited access venues.
- "Closed Market" refers to and means any and all Captive Market and Corporate Account customers that presently, or in the future, are located within Franchisee's Operating Territory.
Source: Item 23 — RECEIPTS (FDD pages 55–246)
What This Means (2025 FDD)
According to the 2025 Deer Solution Franchise Disclosure Document, a 'Captive Market' refers to facilities with a consistent audience of consumers, workers, members, or participants. For a Deer Solution franchisee, understanding this definition is crucial because it identifies potential locations where their services could be in high demand due to the concentration of people and limited alternative options for deer repellent services. These markets represent opportunities to efficiently reach a large customer base.
The FDD provides several examples of what Deer Solution considers Captive Markets. These include airports, transportation stations, factories, government facilities, military bases, hospitals, amusement parks, recreational parks and facilities, schools, colleges, malls, and limited access venues. These locations share the common characteristic of having a relatively fixed population, making them ideal targets for focused marketing efforts by a Deer Solution franchisee.
For a prospective Deer Solution franchisee, targeting these Captive Markets could lead to more predictable revenue streams and reduced marketing costs compared to broadly targeting residential areas. However, it's important to note that the FDD also defines 'Closed Markets' as Captive Market and Corporate Account customers within the franchisee's operating territory, which the franchisee may not be able to directly solicit. Therefore, understanding the specific rules and restrictions around these markets is essential before developing a business plan.