Is the council established by Deer Solution for the Brand Development Fund advisory or decision-making?

According to Deer Solution's 2025 Franchise Disclosure Document, any council established by Deer Solution to provide guidance on the Brand Development Fund serves only in an advisory capacity. Deer Solution retains the decision-making authority regarding the fund's administration and marketing matters. The council's members may include Deer Solution employees, franchisees, and third parties, but Deer Solution ultimately selects the members.

This means that while franchisees may have some input through the council, Deer Solution is not obligated to follow the council's guidance. The franchisor has the final say on how the Brand Development Fund is managed and spent. This is a common arrangement in franchising, as the franchisor typically wants to maintain control over brand standards and marketing strategies.

Prospective franchisees should consider this when evaluating the Deer Solution franchise opportunity. While the Brand Development Fund can be a valuable resource for marketing and advertising, franchisees have limited control over how their contributions are used. It is important to understand that Deer Solution has the discretion to use the fund to promote any type of Deer Solution business or businesses in a particular region, and there is no guarantee that a franchisee will directly benefit from the fund in proportion to their contributions.