What constitutes a 'New Account' for Deer Solution, as defined in the FDD?

According to Deer Solution's 2025 Franchise Disclosure Document, a 'New Account' is specifically defined in relation to the 2024 calendar year. A 'New Account' refers to any account that Deer Solution acquired during the 2024 calendar year. This definition is important in understanding the financial performance representations made in Item 19 of the FDD, as it distinguishes between new and existing customers.

For a prospective Deer Solution franchisee, understanding this definition is crucial for interpreting financial data related to new versus renewed accounts. The FDD may present financial performance data based on these categories, and knowing how each is defined ensures accurate analysis. This distinction can help franchisees understand customer acquisition trends and the effectiveness of marketing efforts during a specific period.

It's important to note that this definition is specific to the 2024 calendar year in the context of the provided FDD. Future FDDs may use a different reference year. Franchisees should pay close attention to the specific year mentioned when analyzing financial performance data related to new accounts. This definition helps in evaluating the growth and stability of the Deer Solution business by differentiating between newly acquired customers and those who have been retained from previous years.