For Deer Solution, what constitutes a 'New Account' in the context of the 2024 Calendar Year?

According to Deer Solution's 2025 Franchise Disclosure Document, a 'New Account' is specifically defined as an account acquired during the 2024 calendar year. This definition is important because Deer Solution uses 'New Accounts' along with 'Renewed Accounts' to calculate 'Total Accounts'.

Understanding this definition is crucial for prospective franchisees as it directly relates to how Deer Solution measures and reports financial performance. Item 19 of the FDD, which contains financial performance representations, relies on this definition to provide data about the performance of both company-owned and franchised outlets. Franchisees can use this information to benchmark their own performance and understand how new customer acquisition contributes to their overall revenue.

Knowing what constitutes a 'New Account' helps a franchisee understand how Deer Solution tracks and evaluates business growth. It also clarifies the distinction between acquiring new customers and retaining existing ones, both of which are vital for a sustainable Deer Solution business. This distinction allows franchisees to focus on strategies for both customer acquisition and retention, optimizing their business operations for maximum profitability.