What is considered 'Know-How' according to the Deer Solution franchise agreement?

According to Deer Solution's 2025 Franchise Disclosure Document, 'Know-How' refers to the franchisor's trade secrets and proprietary information. This information is related to the development, establishment, marketing, promotion, and operation of a Deer Solution Business. This includes, but is not limited to, methods, techniques, specifications, procedures, policies, and marketing strategies. It also includes information reflected in, included in, comprising, and/or constituting a part of the Deer Solution System.

Specifically, the definition of 'Know-How' extends to information contained within the Operations Manual and any Confidential Information provided by Deer Solution. This means that franchisees are expected to maintain the confidentiality of these trade secrets and proprietary information, as they are crucial to the Deer Solution business model and competitive advantage.

For a prospective Deer Solution franchisee, understanding the scope of 'Know-How' is essential. It highlights the importance of adhering to the franchisor's established methods and maintaining the confidentiality of proprietary information. This also underscores the value of the Operations Manual and the training provided by Deer Solution, as these resources contain critical information for running a successful franchise.