How does Deer Solution calculate 'Total Accounts'?
Deer_Solution Franchise · 2025 FDDAnswer from 2025 FDD Document
taking the two numbers in the middle, adding them together, and dividing by two.
- (l) New Account refers to an account which was acquired during the 2024 Calendar Year.
- (m) New Franchise Outlet means, as to a particular Calendar Year, a Franchise Outlet that for the first time opened and commenced operations during the Calendar Year.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 45–52)
What This Means (2025 FDD)
According to Deer Solution's 2025 Franchise Disclosure Document, 'Total Accounts' is calculated by summing the number of 'New Accounts' and 'Renewed Accounts.' A 'New Account' refers to an account acquired during the 2024 calendar year, while a 'Renewed Account' is one that was serviced before 2024 and continued to be serviced during 2024.
For a prospective Deer Solution franchisee, understanding how 'Total Accounts' is derived is crucial because it directly reflects the customer base and potential revenue. By tracking new and renewed accounts, franchisees can assess their business growth and customer retention rates. This metric can also help in evaluating the effectiveness of marketing and service strategies.
It's important to note that these definitions are specific to the 2024 calendar year, as stated in the FDD. Future FDDs may use different periods for defining 'New Accounts' and 'Renewed Accounts.' Franchisees should pay close attention to these definitions in each annual FDD to accurately interpret their business performance. This information is based on data reported by Deer Solution's affiliate for the company-owned outlet and by franchisees for operational franchise outlets.