What is the Brand Development Fund Fee for Deer Solution franchisees based on?

According to Deer Solution's 2025 Franchise Disclosure Document, the Brand Development Fund fee is based on a percentage of the franchisee's gross sales, less any amount paid towards sales tax. This fee is collected by Deer Solution to manage brand-level advertising, marketing, and development programs. The fee is payable weekly.

Deer Solution franchisees should note that this fee is mandatory and ongoing if Deer Solution institutes a Brand Development Fund. While the exact percentage is determined and designated by Deer Solution, franchisees will not be required to contribute more than 3% of their gross sales for each weekly accounting period. Franchisees will receive written notice of the Brand Development Fund Contribution Percentage from Deer Solution.

It's important to understand that Deer Solution has sole discretion over the strategic direction, creative concepts, materials, and endorsements used by the Brand Development Fund, as well as the geographic, market, and media placement and allocation. The Brand Development Fund Fee will be paid to Deer Solution on the Due Date and in accordance with the payment terms and method set forth in Article 5.B. for the payment of Royalty Fees.