What activities are considered 'Service Visits' for a Deer Solution franchise, and what activities are explicitly excluded?

According to Deer Solution's 2025 Franchise Disclosure Document, a 'Service Visit' is defined as an on-site visit to a customer's location. During this visit, approved services and products are provided from a service vehicle at the customer's home. This definition clarifies that the core service delivery of Deer Solution involves direct, on-location service using a designated vehicle.

However, the definition explicitly excludes visits made for the purpose of preparing and providing estimates for the approved services and products. This distinction is important for franchisees as it separates the sales and estimation process from the actual service delivery. Franchisees should understand that time spent on estimates is not classified as a 'Service Visit'.

Understanding this distinction is crucial for managing operations and interpreting financial performance data. For example, Item 19 includes data on 'Gross Sales Per Service Visit', which is calculated using the number of service visits. Since estimate visits are excluded, franchisees can more accurately assess the revenue generated per actual service provided. This information can help in evaluating the efficiency and profitability of service operations, as well as in making informed decisions about resource allocation and service scheduling.