What was the total amount Deck Medic spent on advertising and marketing in 2021?
Deck_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
| 2022 | 2021 | |
|---|---|---|
| Beginning balance | $20,250 | $- |
| Additional deferred revenue | 2 | 37,500 |
| Revenue recognized – additional deferred revenue | (2,250) | (17,250) |
| Deferred revenue | 18,000 | 20,250 |
| Less: current maturities | (2,250) | (2,250) |
Source: Item 23 — RECEIPTS (FDD pages 43–228)
What This Means (2024 FDD)
According to Deck Medic's 2024 Franchise Disclosure Document, the company's advertising expenses for the year ending December 31, 2021, totaled $46,569. This figure represents the costs Deck Medic incurred for advertising and marketing activities during that fiscal year.
For a prospective franchisee, this information provides insight into the level of investment Deck Medic makes in promoting its brand and services. Understanding the franchisor's commitment to advertising can help franchisees gauge the potential support they might receive in attracting customers and building brand awareness in their local market.
It's important to note that advertising expenses can fluctuate from year to year based on various factors, such as marketing strategies, promotional campaigns, and overall business performance. While the 2021 figure offers a historical perspective, it may not be indicative of future advertising expenditures. Franchisees should inquire about Deck Medic's current and planned advertising initiatives to gain a comprehensive understanding of the company's marketing efforts.