What does the term 'Digital Media' refer to in the context of a Deck Medic business?
Deck_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
"Digital Media" refers to and means any interactive or static digital document, listing, directory, application, advertisement, link, metadata, or media that is transmitted within a closed or private network, or that is connected to, in communication with, and/or networked with computers, applications, or other devices linked by communications systems, data systems, a part of the world wide web including, traditional websites, web based applications, distributed databases, including, blockchain, software applications, smart phone applications, or social media platforms such as Facebook, LinkedIn, Twitter, Pinterest, Instagram, SnapChat, TikTok, and YouTube, that refers, references, identifies, reviews, promotes and/or relates, in any way, to, a , Deck Medic Business, the Franchised Business, the Licensed Marks, the System and/or us. Digital Media includes the System Website, and all other media and/or publications relating to the System that is displayed and/or transmitted digitally.
Source: Item 23 — RECEIPTS (FDD pages 43–228)
What This Means (2024 FDD)
According to Deck Medic's 2024 Franchise Disclosure Document, 'Digital Media' encompasses a wide array of interactive and static digital content used to promote the Deck Medic business. This includes documents, listings, directories, applications, advertisements, links, and metadata transmitted within private networks or connected to the internet.
Specifically, Deck Medic defines Digital Media as anything networked with computers, applications, or other devices linked by communication and data systems. This includes traditional websites, web-based applications, distributed databases like blockchain, software applications, smartphone applications, and social media platforms such as Facebook, LinkedIn, Twitter, Pinterest, Instagram, SnapChat, TikTok, and YouTube. All of these must refer to, reference, identify, review, promote, or relate in any way to a Deck Medic Business, the Franchised Business, the Licensed Marks, the System, or Deck Medic itself.
For a prospective Deck Medic franchisee, this definition is important because it clarifies the scope of digital marketing and advertising efforts. It also highlights the importance of maintaining a consistent brand presence across various online platforms. The definition explicitly includes the System Website and all other media and publications relating to the System that are displayed or transmitted digitally, indicating that Deck Medic has a strong focus on digital marketing and provides franchisees with a comprehensive digital presence.