Who can be selected as members of the council that Deck Medic may establish for the National Advertising Fund?
Deck_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
- (10) Franchisor, in Franchisor's Reasonable Business Judgment, may establish a council to provide guidance respecting the administration of the National Advertising Fund and marketing matters concerning the National Advertising Fund. The council shall only serve in an advisory capacity and Franchisor shall select members of the council which may be comprised of employees of Franchisor, Franchisor, franchisees of the System and third parties.
Source: Item 23 — RECEIPTS (FDD pages 43–228)
What This Means (2024 FDD)
According to Deck Medic's 2024 Franchise Disclosure Document, Deck Medic may establish a council to provide guidance on the administration of the National Advertising Fund and marketing matters related to it.
Deck Medic has the discretion to select the members of this council. The council may be composed of a variety of individuals, including employees of Deck Medic itself, Deck Medic franchisees, and even third parties who are not directly affiliated with the franchise system.
This council serves only in an advisory capacity, meaning that while Deck Medic may seek and consider its guidance, the franchisor is not obligated to follow the council's recommendations. This allows Deck Medic to retain ultimate control over the National Advertising Fund and its marketing strategies, while still benefiting from the input of various stakeholders.