What is the franchisee's obligation regarding website and digital media accounts for their Deck Medic business?
Deck_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
nd equipment. (Franchise Agreement, Articles 3 and 4);
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- Website and Digital Media We will identify and locate your Deck Medic Business on our website. We strictly control how you may or may not use websites and digital media and you must assign all website media and digital media accounts to us. (Franchise Agreement, Articles 3.G. and 9); and
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- Initial Training Not less than 30 days prior to the opening of your Deck Medic Business you or your Managing Owner and one management level employee or Owner must attend and complete our initial training program.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–29)
What This Means (2024 FDD)
According to Deck Medic's 2024 Franchise Disclosure Document, franchisees are obligated to assign all website and digital media accounts to the franchisor. Deck Medic strictly controls how franchisees may use websites and digital media for their business.
Deck Medic will designate information about the franchisee's Deck Medic business on the www.mydeckmedic.com webpage or other websites designated for the system. All digital media and marketing used by the franchisee must be approved by Deck Medic.
This requirement gives Deck Medic significant control over the franchisee's online presence and marketing efforts. Prospective franchisees should consider how this level of control might affect their ability to implement local marketing strategies or build a unique brand identity within their territory. It is common for franchisors to have brand standards for websites and digital media, but the extent of control can vary significantly across different franchise systems.