Is a Deck Medic franchisee required to engage in local marketing?
Deck_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
marketing, and you are required to commit specific minimum amount of funds to your local marketing efforts. In the first year of operation, we will help you develop a plan for advertising, promotions and public relations throughout your Operating Territory and you shall make expenditures in accordance with such plan. Beginning in the second year and continuing every year thereafter, you shall spend 5% of your annual Gross Sales based on the preceding year on the local marketing of your Deck Medic Business to customers located within your Operating Territory and in accordance with our standards and specifications. We will review your local marketing programs and notify you if we approve same. We will make available to you and provide you with access, in the form of a source document, to our approved marketing campaigns, media, and messaging that may be used by you. In those instances where we provide you with access to our marketing campaigns, we provide you with the source designs, copy, and design specifications. However, you will incur the direct costs associated with customizing, duplicating and using such marketing campaigns and in having them printed, distributed and/or placed with media sources. (Franchise Agreement, Article 9);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–29)
What This Means (2024 FDD)
According to Deck Medic's 2024 Franchise Disclosure Document, franchisees are indeed required to engage in local marketing efforts. In the first year of operation, Deck Medic will assist in developing a marketing plan for advertising, promotions, and public relations within the franchisee's operating territory, and the franchisee is expected to make expenditures according to this plan.
Starting in the second year, and continuing every year thereafter, franchisees must allocate 5% of their annual gross sales from the preceding year towards local marketing of their Deck Medic business. This marketing must target customers within their designated operating territory and adhere to Deck Medic's standards and specifications. Deck Medic retains the right to review and approve these local marketing programs.
It's important to note that all marketing materials and mediums used by the franchisee must receive prior written approval from Deck Medic and conform to their standards. While Deck Medic may provide approved marketing templates, the franchisee is responsible for the costs associated with customizing, duplicating, and using these campaigns. This mandatory local marketing commitment ensures consistent brand promotion and customer engagement within each franchisee's territory, while also allowing for franchisor oversight of marketing quality and consistency.