How does Deck Medic determine population for an Additional Territory?

According to Deck Medic's 2024 Franchise Disclosure Document, each additional territory consists of a geographic area that includes a population ranging between 400,000 and 600,000 people. This population determination is made in the aggregate, calculated based on raw data, and does not consider demographics or age.

For a prospective Deck Medic franchisee, this means that when considering the purchase of additional territories, the primary factor is the total population within the geographic area. The franchisor does not adjust this number based on factors like the age or income level of the residents. This simplified approach provides a straightforward metric for evaluating the potential market size of an additional territory.

However, franchisees should be aware that this broad population metric may not fully reflect the actual demand for Deck Medic's services. A territory with a high population but a low percentage of homeowners, for example, might be less profitable than one with a smaller but more suitable demographic. Therefore, while the franchisor's population criteria offer a baseline, franchisees should conduct their own market research to assess the true potential of any additional territory, considering factors beyond just the total population count.