What image is Cost Cutters Family Hair Salon intending to portray?
Cost_Cutters_Family_Hair_Salon Franchise · 2024 FDDAnswer from 2024 FDD Document
- 7.9 COST CUTTERS IMAGE. The FRANCHISEE acknowledges that the image intended to be portrayed by COST CUTTERS is that of a chain of hairstyling businesses that cater to cost conscious, value-minded customers who are seeking reasonably priced hair care services and products.
Consequently, the FRANCHISEE will sell only those products that have been approved by COST CUTTERS in advance in writing for use and/or resale in Cost Cutters Businesses.
Source: Item 23 — RECEIPT (FDD pages 76–439)
What This Means (2024 FDD)
According to the 2024 Cost Cutters Family Hair Salon FDD, the image that Cost Cutters Family Hair Salon intends to portray is that of a chain of hairstyling businesses catering to customers who are cost-conscious and value-minded. These customers are seeking reasonably priced hair care services and products.
To maintain this image, franchisees must sell only those products that have been approved in writing by Cost Cutters Family Hair Salon for use and resale in their businesses. Franchisees must also adhere to the standards and specifications prescribed by Cost Cutters Family Hair Salon for any remodeling of the franchised location. This includes obtaining prior written approval from Cost Cutters Family Hair Salon for any remodeling work.
The franchisee must also conform to the common image and identity created by the products and services associated with Cost Cutters Family Hair Salon businesses, as described in the operations manual. The franchisee must conform to all changes and modifications made to the manual by Cost Cutters Family Hair Salon that are deemed necessary to improve service and product standards, protect the goodwill associated with the brand's trademarks, improve the operation of the franchisee's Cost Cutters Family Hair Salon business, or maintain product and service consistency.