When using social media, what relationship should a Coffee News franchisee disclose wherever possible or appropriate?

According to Coffee News's 2025 Franchise Disclosure Document, franchisees should disclose their franchisee relationship with Coffee News whenever possible or appropriate when using social media. This is part of the general guidelines that Coffee News suggests all franchisees comply with to maintain professionalism and brand consistency.

This disclosure requirement ensures transparency and helps maintain the integrity of the Coffee News brand across various social media platforms. By clearly identifying themselves as franchisees, individuals avoid any potential confusion and reinforce their connection to the established Coffee News brand. This practice aligns with the broader social media policy outlined in the FDD, which emphasizes responsible and knowledgeable interaction online.

For a prospective franchisee, this means incorporating a statement of affiliation with Coffee News in their social media profiles and posts where relevant. This could be as simple as stating "Coffee News Franchisee" in their bio or including a disclaimer in their posts. Adhering to this guideline helps franchisees build credibility and trust with their audience while also protecting the Coffee News brand's reputation.