Under what name does Coffee News USA, Inc. conduct business?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
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COFFEE NEWS USA, Inc. ("we" or "us") was incorporated in Maine on January 27, 1994, and maintains its principal business at 120 Linden St., Bangor, Maine 04401. We conduct business under our corporate name and the mark "Coffee News USA" only. Our agents for service of process are listed in Exhibit G.
The Franchise Offered
We sell to you the right to publish Coffee News (the "Periodical") in hard copy and/or online version ("Coffee News Online"), and to distribute the Periodical to restaurants and other local establishments and to distribute Coffee News Online within a specified geographic area
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 7–9)
What This Means (2025 FDD)
According to the 2025 Coffee News Franchise Disclosure Document, Coffee News USA, Inc. conducts business under its corporate name and the mark "Coffee News USA" only. This means that all official business and marketing efforts by the company will use these names.
For a prospective franchisee, this is important for branding and legal reasons. Franchisees must understand that they are part of a system that operates under these specific names. All marketing materials, contracts, and official communications should reflect this branding. This consistency helps build brand recognition and trust with customers.
It is also important to note that the FDD specifies that the company's name was changed from Ergonomic Consulting Services, Inc. to Coffee News USA, Inc. This change reflects the company's focus on the Coffee News publication and franchise system. The company also uses the d/b/a Coffee News.