Where does the training for Coffee News franchisees take place?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
initial training programs voluntarily at their own expenses.
TRAINING PROGRAM
| Subject | Hours of classroom training | Hours of on the job training | Location | Instructor | |
|---|---|---|---|---|---|
| Profitability | 1.0 hours | 8 wk Mentor program | Bangor, ME | Mr. Garrett Guernsey Mr. John Buckley Mr. Ben Sprague | |
| Start up | 1.0 hours | 8 wk Mentor program | Bangor, ME | Ms. Melissa Coombs Mr. John Buckley | |
| Sales | 1.0 hours | 8 wk Mentor | Bangor, ME | Mr. John Buckley | |
| DISC | program | ||||
| Distribution | 1.0 hours | 8 wk Mentor | Bangor, ME | Ms. Melissa Coombs | |
| and Systems | program | Mr. Ben Sprague | |||
| Ad design | 1.0 hours | 8 wk Mentor program | Bangor, ME | Ms. Melissa Coombs | |
| Art work | 1.0 hours | 8 wk Mentor program | Bangor, ME | Ms. Melissa Coombs | |
| Printing | .5 hours | 8 wk Mentor program | Bangor, ME | Mr. Garrett Guernsey | |
| Branding | 1.0 hours | 8 wk Mentor program | Bangor, ME | Mr. John Buckley Ms. Melissa Coombs | |
| Networking | 1.0 hours | 8 wk Mentor program | Bangor, ME | Mr. William Buckley Mr. Ben Sprague | |
| Billing and | 1.0 hours | 8 wk Mentor | Bangor, ME | Mr. Garrett Guernsey | |
| Collections | program | Ms. Melissa Coombs | |||
| Referrals / | 1.0 hours | 8 wk Mentor | Bangor, ME | Mr. William Buckley | |
| Power sales | program | Mr. Ben Sprague | |||
| Motivational | .5 hours | 8 wk Mentor | Bangor, ME | Mr. John Buckley | |
| Videos | program | ||||
| Support | 1.0 hours | 8 wk Mentor | Bangor, ME | Mr. John Buckley | |
| Services | program | Mrs. Melissa Coombs | |||
| Subject | Hours of classroom training | Hours of on the job training | Location | Instructor | |
| CN Online and Social Media | 2.0 hours | 8 wk Mentor program | Bangor, ME | Mrs. Melissa Coombs | |
| Business Plan | 0.5 hours | 8 wk Mentor program | Bangor, ME | Mr. John Buckley | |
| Capulus | 1.5 hours | 8 wk Mentor program | Bangor, ME | Ms. Melissa Coombs Mr. Garrett Guernsey | |
| Total hours | 16 hours | ### * Note: |
Mr. William Buckley is in charge of all training. In addition to an undergraduate degree in Marketing and Finance and a master's degree in Business Administration from the University of Maine in 1965 and 1984 respectively, Mr. Buckley was employed for over 25 years in Banking in various sales, human resource and administrative positions. He established the first bank teller training school in the state of Maine in 1970. He is a graduate of the Williams College School of Banking in 1971 and the Stonier Graduate School of Banking at Rutgers in 1977. Mr. Buckley is a Certified Franchise Executive (CFE). Prior to Purchasing Coffee News USA. Inc., he was a management consultant for four years with an injury prevention consulting firm, a worker's compensation insurance company and later at a sales trainer for medical professionals seeking industrial clients. Instructors for the training program may change due to the availability and location convenience from time to time. Instructors are selected based on years of experience in publishing Coffee News, compliance with franchise standards, and strong communication skills as demonstrated by their presentations in Conferences. We require a minimum of 2 years of publishing experience with Coffee News.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 17–21)
What This Means (2025 FDD)
According to Coffee News's 2025 Franchise Disclosure Document, the training program takes place in Bangor, ME. The training consists of 16 hours of classroom training and an 8-week mentor program. The classroom training covers various subjects, including profitability, start-up procedures, sales techniques, distribution methods and systems, ad design, artwork creation, printing processes, branding strategies, networking skills, billing and collections, referral and power sales techniques, motivational videos, support services, online and social media strategies, business plan development, and Capulus (likely referring to software or a specific Coffee News system).
The instructors for the Coffee News training program include Mr. Garrett Guernsey, Mr. John Buckley, Mr. Ben Sprague, Ms. Melissa Coombs, and Mr. William Buckley. These instructors provide training and mentorship in their respective areas of expertise.
In addition to the initial training program, Coffee News also offers a two to three-day Coffee News College every 8-13 weeks for all North American publishers/franchisees. While attendance to the initial training program is required for business owners and their principal officers, travel expenses to Bangor, ME are not included in the franchise fee. Existing publishers may voluntarily attend future initial training programs at their own expense.