What is the shape of the box containing the advertisements in Coffee News?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
- (e) Proportions of Advertisements. The proportions of all advertisements are of equal size, approximately two and seven-eighths inches by two inches (2 7/8" x 2"), in a rectangular rounded corner box with one open corner.
- (f) Advertisement Borders. The borders of advertisements are in a series of backwards and forwards "S" shapes.
Source: Item 23 — Receipts (FDD pages 36–118)
What This Means (2025 FDD)
According to Coffee News' 2025 Franchise Disclosure Document, the advertisements are contained within a rectangular rounded corner box with one open corner. The FDD specifies that the proportions of all advertisements are of equal size, approximately two and seven-eighths inches by two inches (2 7/8" x 2").
This standardized format ensures a consistent look and feel across all Coffee News publications, which helps maintain brand recognition. The unique shape of the advertisement boxes, with rounded corners and one open corner, is a distinctive element of the Coffee News design. This consistency extends to the borders of the advertisements, which are designed in a series of backwards and forwards "S" shapes.
For a prospective franchisee, this means that there is little flexibility in the design and layout of advertisements. Franchisees must adhere to the prescribed format to maintain the integrity of the Coffee News brand. This standardization simplifies the ad creation process but also limits the franchisee's creative control over ad design.