What shape are the borders of advertisements in the Coffee News Periodical?

According to the 2025 Coffee News Franchise Disclosure Document, the borders surrounding advertisements in the Coffee News periodical are designed with a distinctive pattern. These borders consist of a series of alternating backwards and forwards "S" shapes. This specific design element contributes to the overall format and appearance of the Coffee News publication.

As a Coffee News franchisee, it is crucial to maintain this format to ensure consistency and brand recognition. The FDD emphasizes that franchisees cannot alter the format of the periodical without prior written consent from the franchisor. This includes the shape and style of the advertisement borders.

By adhering to the prescribed format, franchisees help maintain a uniform look and feel across all Coffee News publications, which can reinforce brand identity and customer recognition. This consistency is a key element of the Coffee News franchise system, ensuring that readers can easily identify and engage with the publication regardless of location.