What is the shape of the advertisement boxes in Coffee News?

According to the 2025 Coffee News Franchise Disclosure Document, the advertisement boxes are rectangular with rounded corners and one open corner. The ad proportions are approximately 2 7/8" by 2" inches. These specifications are part of the Coffee News format, which is protected as trade dress under trademark laws. This means that Coffee News maintains a consistent and recognizable appearance across all its publications.

For a prospective franchisee, this standardized ad format is important for several reasons. First, it ensures a consistent look and feel across all Coffee News publications, which helps to reinforce brand recognition. Second, the specific dimensions and layout of the ads provide a defined space for advertisers, making it easier to create and place ads. The rectangular shape with rounded corners and one open corner gives the ads a distinctive appearance, setting them apart from typical square or rectangular ads.

The FDD specifies that the Coffee News Periodicals nationwide and global wide all have the exact same format for at least the past 24 years. This long-standing consistency is a key element of the Coffee News brand and contributes to its established identity in the market. Franchisees must adhere to these format guidelines to maintain the integrity of the Coffee News brand and ensure uniformity across all publications.

Maintaining this format is crucial, as the franchisor protects it under trademark laws. As a franchisee, you must adhere to the prescribed format, including the ad shapes, to avoid any potential legal issues related to trademark infringement. The consistent format and branding are part of what makes Coffee News recognizable to readers and advertisers alike.