What is the shape of the advertisement borders in the Coffee News periodical?

According to the 2025 Coffee News Franchise Disclosure Document, the borders surrounding advertisements in the Coffee News periodical have a specific design. These borders are described as being in a series of backwards and forwards "S" shapes.

This level of detail regarding the advertisement format is important for maintaining brand consistency across all Coffee News franchises. By prescribing the "S" shape border, Coffee News ensures that the look and feel of the publication remains uniform, which can contribute to brand recognition and customer loyalty.

As a prospective franchisee, it's crucial to adhere to these specifications to maintain the integrity of the Coffee News brand. Deviating from the prescribed format, including the advertisement borders, could potentially violate the franchise agreement and affect the overall perception of the publication.