What is the shape of the advertisement borders in Coffee News?

According to Coffee News' 2025 Franchise Disclosure Document, the borders of advertisements in the publication have a specific design. These borders are created using a series of backwards and forwards "S" shapes. This detail is part of the unalterable characteristics, or "Format", of the periodical, which franchisees must adhere to unless they obtain prior written consent from Coffee News to modify them.

This standardization ensures brand consistency across all Coffee News publications. By maintaining a uniform look and feel, Coffee News aims to create a recognizable product for its readers and advertisers. This consistency can help build brand recognition and trust, as readers will come to expect a certain layout and style.

For a prospective franchisee, this means that they have limited flexibility in designing the layout of their local Coffee News publication. While franchisees are responsible for selling advertising space and gathering local content, they must adhere to the established format, including the specific "S" shape borders around advertisements. This requirement helps maintain the overall brand identity and ensures that all Coffee News publications share a consistent look.