What is the role of Shadow Fox Consulting in relation to Coffee News?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
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In or around January of 2021, we entered into a service agreement with Chil Consulting, a Canadian corporation, to provide Coffee News Online related services enabling Coffee News franchisees to publish a digital version of the Coffee News Publication. On January 1, 2022, we entered into a similar type agreement with Shadow Fox Consulting. Coffee News® online will retain many of the same features as the hard copy format used worldwide, but with enhanced features, making Coffee News® more accessible to readers, offering greater marketing opportunities, and generating additional advertising revenue from existing advertisers as well as restaurants at a modest cost. To enroll in the Coffee News Online feature, there are currently two (2) options: Basic and Premium, as outlined in Section 4 of the Coffee News Franchise Agreement.
We have no parents. Neither we nor 2703203 Manitoba, Inc. have ever offered franchise in any other line of business. Our company was incorporated under the name of Ergonomic Consulting Services, Inc. on January 27, 1994 and operated under a d/b/a of Coffee News. Effective on May 25, 2004, our name was changed to Coffee News USA, Inc. d/b/a Coffee News. This was a simple name change and all other aspects of our company remain unchanged.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 7–9)
What This Means (2025 FDD)
According to Coffee News's 2025 Franchise Disclosure Document, Shadow Fox Consulting provides Coffee News Online services. Specifically, on January 1, 2022, Coffee News entered into an agreement with Shadow Fox Consulting to offer a second online service, with the first being from Chil Consulting. Shadow Fox Consulting is based in Valdosta, GA.
This service allows Coffee News franchisees to offer an online version of the Coffee News publication to readers within their print franchise's service area. The online service is designed to be mobile-ready, expanding the reach of the publication.
The Coffee News Online service provided by Shadow Fox Consulting retains many features of the hard copy format but includes enhanced features. These enhancements aim to make Coffee News more accessible to readers, provide greater marketing opportunities for advertisers, and generate additional advertising revenue, including revenue from restaurants. Franchisees can choose between two options, Basic and Premium, to enroll in the Coffee News Online feature, as detailed in Section 4 of the Coffee News Franchise Agreement.