What is the purpose of the Coffee News Social Media Policy?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
As the Franchisor of the Coffee News franchises, Coffee News USA, Inc. ("Coffee News" or "We") acknowledge that various technology and social media platforms such as Facebook, YouTube, Twitter, blogs, message boards, wikis, social networking services, video and photo sharing websites, etc., are changing the way people interact. The use of the social media to promote businesses is getting more popular than ever. We respect and support Coffee News Franchisees' (or "your") rights to interact with others through social media in a responsible and knowledgeable manner.
In the meantime, Coffee News, as it has always been, is committed to protect its interest including without limitation its Intellectual property rights, the goodwill associated with the Coffee News brand, contractual rights under the Coffee News Franchise Agreement, and the rights not to be harmed by conduct of others whose activities that Coffee News is not legally responsible. Coffee News Social Media Policy (the "Policy") will help the Coffee News franchisees make respectful and appropriate decisions about their interactions with others concerning Coffee News on the Internet. It is acknowledged that both Coffee News Agreement and Coffee News Franchise Disclosure Document contain the governing provisions relating to advertising which cover the use of social media. This Policy provides you with certain guidelines under the advertising provisions.
It is acknowledged that the Franchisees are responsible for their own content posted or published through the social media and are responsible for complying with all laws and regulations and third-party site terms and conditions. Coffee News will not have any liability for the Franchisee's use of social-media sites. Additionally, Coffee News does not have responsibility or obligation for monitoring Franchisee's compliance with such laws, regulations, and third-party terms and conditions. Any approval by Coffee News of the use of social media sites or monitoring thereof does not constitute a representation that the Franchisees are in compliance with these laws, regulations or terms and conditions. The Franchisees are responsible for monitoring their own employees, representatives, agents, etc. to ensure compliance with these requirements set forth in the Policies. Given the constant change and development of the technology, this Policy is subject to change and modification at any time.
Source: Item 23 — Receipts (FDD pages 36–118)
What This Means (2025 FDD)
According to Coffee News's 2025 Franchise Disclosure Document, the Coffee News Social Media Policy is designed to guide franchisees in making respectful and appropriate decisions regarding their online interactions related to Coffee News. The policy aims to protect Coffee News's interests, including its intellectual property rights and brand goodwill, while acknowledging franchisees' rights to engage on social media responsibly.
The policy emphasizes that franchisees are accountable for their social media content and must comply with all applicable laws, regulations, and third-party terms. Coffee News assumes no liability for franchisees' social media activities and has no obligation to monitor their compliance. Franchisees are responsible for ensuring their employees and representatives also adhere to the policy's requirements.
Coffee News retains the right to modify the Social Media Policy at any time due to the evolving nature of technology. The policy includes general guidelines for franchisees, such as maintaining professionalism, focusing on business-related content, and avoiding offensive or inappropriate language. Franchisees are also encouraged to use a consistent username format that includes "Coffee News" and their city to maintain brand consistency.