What is the purpose of the Coffee News Online service?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
Caribbean.
On January 4, 2021, we offered Coffee News Online, as a service from Chil Consulting in Ontario, Canada. On January 1, 2022, we offered a second Online service from Shadow Fox Consulting in Valdosta, GA. This enables you to offer an online version of Coffee News to readers within the service area of your print franchises. This service is mobile ready.
We do not operate any other line of businesses in this corporation.
The Periodical will compete for readership, display space, and advertising revenue with other print and online media. The publication is designed and intended for readership in restaurants, coffee shops, and other public places where patrons sit, wait, and eat. We know of no other periodical that has this specific focus.
You will compete for advertising revenue with all other media forms in the territory and there is no reason to believe you will be insulated in any way from the competition. The following strategies employed by us have been used extensively in Canada since 1988:
- The Periodical is designed specifically for use anywhere people are sitting, waiting or eating and in high foot traffic locations or online.
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- Only one advertisement is suggested from each industry per edition.
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- Restaurants are not allowed to advertise except in seasonal editions during the high season, or in the online versions.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 7–9)
What This Means (2025 FDD)
According to Coffee News's 2025 Franchise Disclosure Document, Coffee News Online enables franchisees to offer a digital version of the Coffee News publication within their service area. The online service is designed to be mobile-ready, extending the reach of the publication to readers through digital platforms. Coffee News first offered this service on January 4, 2021, through Chil Consulting in Ontario, Canada, and later expanded with a second online service from Shadow Fox Consulting in Valdosta, GA, starting January 1, 2022.
The Coffee News Online service retains many features of the print version but includes enhancements to improve accessibility and marketing opportunities. These enhancements aim to attract more readers and generate additional advertising revenue, including revenue from restaurants. Franchisees have two enrollment options for Coffee News Online: Basic and Premium, as detailed in Section 4 of the Coffee News Franchise Agreement.
Coffee News is designed for use in locations where people are sitting, waiting, or eating, as well as in high-traffic areas or online. The publication limits advertising to one advertiser per industry per edition, with restaurants generally excluded from advertising in print versions except during seasonal editions. However, restaurants can advertise in the online versions. The online version also allows for variations in advertisement sizes and arrangements compared to the print version.