What is the purpose of Coffee News adopting the Social Media Policies?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
As the Franchisor of the Coffee News franchises, Coffee News USA, Inc. ("Coffee News" or "We") acknowledge that various technology and social media platforms such as Facebook, YouTube, Twitter, blogs, message boards, wikis, social networking services, video and photo sharing websites, etc., are changing the way people interact. The use of the social media to promote businesses is getting more popular than ever. We respect and support Coffee News Franchisees' (or "your") rights to interact with others through social media in a responsible and knowledgeable manner.
In the meantime, Coffee News, as it has always been, is committed to protect its interest including without limitation its Intellectual property rights, the goodwill associated with the Coffee News brand, contractual rights under the Coffee News Franchise Agreement, and the rights not to be harmed by conduct of others whose activities that Coffee News is not legally responsible. Coffee News Social Media Policy (the "Policy") will help the Coffee News franchisees make respectful and appropriate decisions about their interactions with others concerning Coffee News on the Internet. It is acknowledged that both Coffee News Agreement and Coffee News Franchise Disclosure Document contain the governing provisions relating to advertising which cover the use of social media. This Policy provides you with certain guidelines under the advertising provisions.
It is acknowledged that the Franchisees are responsible for their own content posted or published through the social media and are responsible for complying with all laws and regulations and third-party site terms and conditions. Coffee News will not have any liability for the Franchisee's use of social-media sites. Additionally, Coffee News does not have responsibility or obligation for monitoring Franchisee's compliance with such laws, regulations, and third-party terms and conditions. Any approval by Coffee News of the use of social media sites or monitoring thereof does not constitute a representation that the Franchisees are in compliance with these laws, regulations or terms and conditions. The Franchisees are responsible for monitoring their own employees, representatives, agents, etc. to ensure compliance with these requirements set forth in the Policies. Given the constant change and development of the technology, this Policy is subject to change and modification at any time.
WHEREFORE, Coffee News adopts the following Social Media Policies that all Coffee News Franchisees shall follow:
Source: Item 23 — Receipts (FDD pages 36–118)
What This Means (2025 FDD)
According to the 2025 Coffee News Franchise Disclosure Document, Coffee News acknowledges the increasing importance of social media for business promotion and supports franchisees' responsible use of these platforms. However, Coffee News is committed to protecting its interests, including intellectual property rights, brand goodwill, and contractual rights. The Social Media Policy is designed to guide franchisees in making respectful and appropriate decisions regarding their online interactions related to Coffee News. The FDD notes that the Franchise Agreement and Franchise Disclosure Document contain provisions relating to advertising, which also cover social media use. The Social Media Policy provides guidelines under these advertising provisions.
Coffee News emphasizes that franchisees are responsible for their own social media content and compliance with all applicable laws, regulations, and third-party terms. Coffee News assumes no liability for franchisees' social media activities and has no obligation to monitor their compliance. Franchisees are also responsible for ensuring their employees and representatives adhere to these policies. Due to the evolving nature of technology, Coffee News reserves the right to change and modify the Social Media Policy at any time.
In essence, the Coffee News Social Media Policies aim to balance franchisees' freedom to use social media for business promotion with the need to protect the Coffee News brand and ensure legal and ethical compliance. Franchisees must be aware of these policies and their responsibilities when engaging in social media activities related to their Coffee News franchise.