Who provides the Referrals / Power sales training for Coffee News franchisees?
Coffee_News Franchise · 2025 FDDAnswer from 2025 FDD Document
initial training programs voluntarily at their own expenses.
TRAINING PROGRAM
| Subject | Hours of classroom training | Hours of on the job training | Location | Instructor |
|---|---|---|---|---|
| Profitability | 1.0 hours | 8 wk Mentor program | Bangor, ME |
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 17–21)
What This Means (2025 FDD)
According to Coffee News's 2025 Franchise Disclosure Document, Mr. William Buckley and Mr. Ben Sprague are the instructors for the Referrals / Power sales training program. This training includes 1 hour of classroom instruction and an 8-week mentor program, held in Bangor, ME.
This indicates that Coffee News provides specific training in referrals and power sales techniques, which are crucial for franchisees to effectively sell advertising space in their publications. The involvement of both Mr. Buckley and Mr. Sprague suggests a collaborative approach to training, potentially leveraging different areas of expertise.
The 8-week mentor program component highlights a commitment to ongoing support and guidance beyond the initial classroom training. This extended mentorship can be invaluable for new franchisees as they implement the learned strategies in their local markets. Having access to experienced mentors can significantly improve a franchisee's ability to build relationships, generate leads, and close sales.
It is important to note that the instructors and location are subject to change based on availability and convenience. However, Coffee News selects instructors based on their years of experience, compliance with franchise standards, and strong communication skills.