What is Coffee News Online?

4.5 Coffee News Online Services. In addition to the hardcopy Periodical related services, we are proud to announce the release of Coffee News® Online, a new digital companion to our print publication. Coffee News® online will retain many of the same features as the hard copy format used worldwide, but with enhanced features, making Coffee News® more accessible to readers, offering greater marketing opportunities, and generating additional advertising revenue from existing advertisersas well as restaurants at a modest cost. To enroll the Coffee News® Online feature, there are currently two (2) options for enrollment:

4.5.1. Basic service:

• 4.5.1.1 Provides the layout of current content, submitted ads and What's Happening events dated and posted for each Monday for publishers to send to their contacts each week.
• 4.5.1.2. Dedicated URL for your online edition (i.e. www.coffeenewsonline.com/ME/Bangor). All online editions can be found via a dropdown menu from the main site.
• 4.5.1.3 Provides up to 40 single (400 x 300 pixel) ad spaces for sale from all industries including restaurants. Double ads (400 x 600 pixel) are also available to sell (and are counted as 2 ads). All ads rotate weekly.
• 4.5.1.4. Ads are mobile responsive and clickable, linking directly to the advertiser's web, email or phone contact information.
• 4.5.1.5. Provides 1 sponsorship ad for each week's online edition.
• 4.5.1.6. Coffee News® man is hidden in one of the ads each week and clickable to the contest entry form as part of the Coffee News® Contest.
• 4.5.2. Premium Service. The Premium Service is designed for publishers who do not already use an email marketing application such as MailChimp or Constant Contact. In addition to the Basic Service, Chil Consulting and/or Shadow Fox Consulting, the current third party contractors that provide Coffee News Online services, will provide email marketing services of your online edition and any other email marketing messages to your contacts for you each week. You would provide the email content to Chil Consulting and/or Shadow Fox Consulting.

4.6. Third Party Services. It is acknowledged by the parties that all services related to Coffee News Online are to be provided and performed by a third party contractor hired by the Franchisor, provided however, the Franchisee is responsible for uploading all the advertisements and What's Happening events content into the online feature system. Unless otherwise agreed in writing, any and all enrollment of Coffee News Online feature must be through the Franchisor.

Source: Item 23 — Receipts (FDD pages 36–118)